Business

Mailchimp Partners with Yelp to Help Businesses Amplify Word-of-mouth Marketing

Young woman holding a speech bubble to illustrate word-of-mouth marketing

Outline: Reviews and Ratings in Email Campaigns | How Small Businesses Boost Word-of-mouth Marketing | About Mailchimp | About Yelp

As a small business owner, it’s important to think about ways to attract new customers and establish credibility in the industry. One effective way to do this is through word-of-mouth marketing. People are more likely to trust recommendations from people they know and respect.

Therefore if a small business has happy customers who share their positive experiences, it can help the business gain new customers and build trust within the industry. So for small businesses looking for efficient and affordable ways to gain attention, focusing on creating happy customers and encouraging them to spread the good word is a smart move.

To help small businesses harness the power of personal referrals and grow their businesses, Mailchimp has just announced an integration with Yelp. This is HUGE because it combines two powerful marketing tools: word-of-mouth on social media. Both of these can be amplified through email campaigns, plus reviews from Yelp! It will save businesses hours and help them grow faster by repurposing content about their business in emails.

Pulling In Customer Reviews and Ratings Into Business Email Campaigns

Business owners can now connect their Mailchimp account to their Yelp content, design email campaigns with Yelp reviews, images, business details, etc., and boost their brand value among a wider audience. 

The integration of Mailchimp and Yelp brings exciting new opportunities for businesses to connect with their audience and showcase what sets them apart from the competition. By linking their accounts, merchants can easily add content blocks featuring their Yelp rating, reviews, business location, hours, photos, and more in their email campaigns. This allows them to share trusted information about their business with customers, building credibility and driving loyalty. 

Utilizing the power of both platforms can help turn potential customers into regulars, all based on a solid track record of positive experiences, as reflected in customer reviews. In today’s digital age, where online reviews play a huge role in consumer decision-making, this integration provides a valuable resource for businesses to leverage and market themselves effectively.

“Giving Mailchimp customers the ability to add Yelp reviews, photos, location information, and other valuable content from their Yelp profile directly into their email campaigns helps businesses build trust and confidence with their audiences.”

Joni Deus, VP of Partnerships at Mailchimp, said.

He continued by saying,

“We’re thrilled to partner with Yelp and bring their trusted content to millions of Mailchimp users to seamlessly leverage in their marketing efforts ahead of a busy holiday season.”

How Small Businesses Can Boost Word-of-mouth Marketing

Word-of-mouth marketing has always been a valuable tool for small businesses, and there are several ways to boost its impact:

  • Have a unique selling point that sets small businesses apart from larger competitors.
  • Increase word-of-mouth marketing by providing excellent customer experiences. Besides, happy customers will be more likely to recommend your business to others.
  • Offer referral discounts or incentives to encourage current customers to spread the word about your business. 

Small business growth expert Ramon Ray shared, 

“Word-of-mouth marketing is undoubtedly a powerful tool for small businesses. Therefore, Mailchimp’s new launch of an integration with Yelp will surely help small businesses effectively harness the power of word-of-mouth marketing and drive more customers through their doors.”

About Mailchimp

Mailchimp, the industry-leading email marketing platform, helps businesses reach their customer base and drive revenue. With easy-to-use templates and automation tools, Mailchimp makes it simple to send personalized emails and track their success. 

What’s more, it integrates with platforms like Shopify. Therefore businesses can seamlessly turn emails into direct sales. They can also segment their customer lists and send targeted messaging. Click here to learn more about Mailchimp.

About Yelp

Yelp publishes crowd-sourced reviews, allowing users to read and share their experiences at local businesses. This not only helps others make informed decisions about where to spend their time and money. It also provides valuable feedback for business owners. By reading and responding to user reviews, business owners can improve upon their weaknesses. They can also ensure that future customers have a positive experience.

At Yelp, businesses can boost their presence by claiming their page and conversing with customers. This can help drive traffic and build trust with potential customers. Click here to learn more about Yelp.

You can learn more about Mailchimp’s integration with Yelp here.

author
Kamalika De is a storyteller. Having profound knowledge and experience in content marketing, she regularly contributes persuasive pieces of content for various online publications. She is an avid reader and loves traveling.